Examples For Customization

Example 1:

The Situation

Meet Howard Gross, Senior Sales Vice President.  He has a new series of luxury products and a need to communicate a great deal of detailed product knowledge as well as sophisticated sales strategy. There is a wide distribution of sales associates that sell these products globally.  He wants to education them quickly and effectively in the details of the products and how best to sell them.  He also wants to have a place to communicate with this dispersed sales force about fashion trends, new products as they are introduced to the market, and to be able to offer tips for on-going selling success.

The Solution

A customized e-coach program that summarizes key content into tailored and specific fast answers.  A knowledge central that is not a repeat of what is on various product websites, but rather a place for deeper knowledge about the luxury goods category, fashion trends, and helpful knowledge for a dispersed sales force.   The custom E-coach for Howard would also include a place where new product information could be explained, new and additional sales strategies could be shared, and sales associates around the globe could participate in live chats about sales and marketing issues .

Example 2:

The Situation

Meet Carol Dawson, Human Resources Director.  She has dozens of on-line and traditional courses offered to cover management and supervisory skills.  Most important in her mind is the course on "how to be a manager at this company" -- it's an in-depth introduction to the company and its products and how best to lead and manage in this environment.  It includes both classroom and on-line segments.  It is critical that every leader and every manager uses the tools and techniques introduced in the course.  There are over 2000 employees and several hundred managers, many of them new to management all over the company and the globe.  She wants reinforcement and review and encouragement for all of them.

The Solution

A customized e-coach program that summarizes all the key content into tailored and specific fast answers, a knowledge central section that suggests how to use all the key concepts taught and provides more in-depth ideas and suggestions including other books, articles, courses, and approaches shown to be effective in the company, tailored discussion forums with the President and other officers, and regular reminder e-mails to all managers about special sections of e-coach.  A complete review, encouragement and reinforcement of content, process, and an opportunity to talk through real problems using the strategies introduced in the course.  It's an investment in Carol's investment in training and completely organized and designed exactly for her company with an interface that looks and feels like the company's own.

Example 3:

The Situation

Meet Tara Gonzales, Change Agent in charge of the new internet strategy for the business.  Tara is trying to get people to understand the new internet plan to move 50% of sales to direct internet sales by the end of the year.  She and her colleagues have been working on the process and have sent briefings out as well as directed people to look at the site.  But she wants to do more.  She wants a place for people to go to really understand the strategy and understand how every job will change as a result of the new strategy.  She also wants a place to have discussions about the changes for customer service, management, and a variety of other areas.  She is looking for a simple web site approach to her problem.

The Solution

A custom version of e-coach built around four categories -- the strategy, the change process, the site, and the industry.  The fast answers and knowledge central sections will help people understand the why and how behind the changes.  The Learning Connection will provide a place for conversation about the change and about how it will effect different groups.  With assistance from E-Coach Associates, Tara hopes to tailor monthly discussions for each key group in the company.